Web Strategies for Health Communication

Sunday, July 18, 2010 at 5:00 PM - Friday, July 23, 2010 at 5:00 PM (ET)

Boston, MA

Ticket Information

Ticket Type	Sales End	Price	Fee	Quantity
Course registration	May 01, 2010	$1,500.00	$0.00
Course registration	Not Started	$1,750.00	$0.00	N/A
Course registration	Not Started	$2,000.00	$0.00	N/A
Course registration for Tufts affiliates	Jul 18, 2010	$1,500.00	$0.00

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Event Details

Enroll in the Tufts Summer Institute on Web Strategies for Health Communication to learn how healthcare and public health organizations develop and implement Web strategies to drive the success of their online presence.

Learn from Tufts faculty and distinguished guest speakers how to:

• Use the Web to communicate with and connect to patients.

• Develop a coherent and justifiable Web strategy for health communication.

• Select, use, manage, and evaluate the effectiveness of Web technologies to create a Web presence.

• Accelerate your online presence through the use of social media.

• Employ research-based methodologies such as persona development and formative evaluation.

• Use best practices from leading health Web sites including ACOR.org, WebMD.com, MayoClinic.com, WeightWatchers.com, Consumer Reports Health, Harvard Health Publications, and ABC Health News.

Web Strategies for Health Communication runs July 18-23, 2010. It is offered through the Health Communication Program at Tufts University School of Medicine.

Enroll in the Summer Institute at http://webstrategiesforhealth.com/. Registration costs $1500 before May 1, 2010, $1750 before June 15, 2010, and $2000 after. Tufts affiliates and alumni pay $1500 for the course.

Guest speakers from the 2009 Tufts Summer Institute included: Bill Tancer, author of Click: What Millions of People Are Doing Online and Why it Matters, Dan Childs, Health Page producer for ABCNews.com, Diane Aronson, FDA, Tara Montgomery, Publishing Director at Consumer Reports Health, Gilles Frydman, ACOR founder, and Dan Hoch, Braintalk.org founder.

Contact the course director, Lisa Gualtieri, with any questions.

When

Sunday, July 18, 2010 at 5:00 PM
- to -
Friday, July 23, 2010 at 5:00 PM (ET)

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Where

HCOM512 Web Strategies for Health Communication
Tufts University School of Medicine
Boston, MA 02111

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Tufts University School of Medicine Health Communication Program

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