Enroll in the Tufts Summer Institute on Web Strategies for Health Communication to learn how healthcare and public health organizations develop and implement web strategies to drive the success of their online presence.

Learn from Tufts faculty and distinguished guest speakers how to:

•         Use the web and social media to communicate with and connect to patients.

•         Develop a coherent and justifiable web strategy for health communication.

•         Select, use, manage, and evaluate the effectiveness of web and social media technologies to create a web presence.

•         Employ research-based methodologies such as persona development and formative evaluation.

•         Use best practices from leading health websites including ABC Health News, WebMD.com, MayoClinic.com, WeightWatchers.com, Consumer Reports Health, and Harvard Health Publications.

Web Strategies for Health Communication runs July 17-22, 2011. It is offered through the Health Communication Program at Tufts University School of Medicine.

Enroll in the Summer Institute at http://webstrategiesforhealth.com/. Registration costs $1500 before May 1, 2011, $1750 before June 15, 2011, and $2000 after. Tufts affiliates and alumni pay $1500 for the course.

Guest speakers for 2011 include: Gary Schwitzer, Tara Montgomery, Ed Coburn, and Dan Childs. Contact the course director, Lisa Gualtieri, with any questions.